Artiklar & nyheter

May 29, 2026

EY report shows a growing market

Swedish elite football is growing. But this growth also places new demands on how the sports business is packaged, activated, and followed up.

April 10, 2026

Partnerships are an investment

Partnerships are an investment. But the business value depends on how you work with them.

April 8, 2026

Female sports fans are growing rapidly

Female sports fans are growing rapidly. The question is how to reach them.

April 6, 2026

Why sports outperform owned channels in social media

It's easy to assume that social media is primarily about content: the right format, the right tone, and the right timing. And while that certainly plays a role, in practice, much is also determined by the context.

April 2, 2026

Three benefits of sports sponsorship

Three benefits of sports sponsorship – and why they only become a business asset when used correctly.

March 31, 2026

Data is the new gold in sponsorship

Data is the new gold in sponsorship. But how many are equipped for it?

December 16, 2025

ISP and Swedish Athletics extend collaboration – sign new three-year agreement covering the 2028 Olympic year

ISP Sport and Swedish Athletics are taking the next step in a long-term and successful partnership. The parties have now signed a new three-year agreement extending beyond 2028 – a year when athletics will be in the spotlight with the Olympic Games in Los Angeles.

Marketing fueled by sports.