We create business at the intersection of sport and industry.
ISP is Sweden's leading sports marketing agency.
We are a sports marketing agency that helps companies and rights holders grow through strategy, data, activation, and content.
Since 1985, we have operated at the intersection of sports, business, and communication. For companies, this means leveraging sports as a channel to build brands, create relevance, and drive business. For rights holders, it's about developing offerings, strengthening their commercial position, and fostering long-term growth.
What makes ISP unique is the combination of broad market insight, a data-driven understanding of audiences and impact, close relationships with some of Sweden’s most attractive sports rights, and the ability to take marketing all the way from idea to execution.
Our Strength: The Combination
Many sell exposure. Others produce content. Some work strategically. ISP combines it all.
Strong Rights Position
We work closely with some of Sweden's most attractive rights, which gives us market overview and better matching for our clients.
Data-Driven Analysis
We base every recommendation on audience insights and business data, not gut feeling.
Business Focus
We always start with your goals – growth, positioning, or sales.
Why sports?
Sports is one of the strongest media channels for brands looking to build relevance, trust, and impact. Here, companies and target audiences meet in a context that is already engaging.
Cases
Here we show how strategy, rights, and execution can become marketing that truly makes a difference. Explore cases where we've helped brands and rights holders create business value, relevance, and long-term impact.
Contact
We are always open to meetings. Do you want to discuss how sports can be used as a platform to achieve your goals? Get in touch with us, and we'll have an initial chat about how we can create value together.