Trusted by leading brands and Sweden's largest sports rights.
Customers
Rights
What We Do
At ISP, we develop business-driven marketing within sports.
Through analysis, insight, and structured execution, we help brands find the right environments, audiences and activations to create impact for both brand and business.
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Analysis, Data & Audience Insight
We start with the business and the data to understand audiences, buying behaviour and which environments are most relevant.
Strategy & Rights Selection
We develop a strategy for how sports can be used as a channel to build brand, create relevance, and drive business.
Activation & Content
We translate strategy into ideas, campaigns, content, and activations that make marketing visible and vibrant.
Monitoring & Development
We follow up, analyse and develop initiatives continuously to maximise impact over time.
Why sports?
As ad fatigue increases, sports remains one of the few environments that still engages. Used correctly, sports creates visibility that is perceived as relevant, credible, and positive – not intrusive.
More about the power of sports →ISP Inhouse
Partnerships create even greater value when activated correctly. Through our inhouse team, we ensure that strategy is translated into relevant content, clear activation, and continuous presence.
Discover ISP Inhouse →For rightsholders
We help rightsholders maximize their commercial value through clear packaging, relevant content, and structured partner development. The goal is stronger, more long-term partnerships that contribute to sustainable and profitable growth.
For rightsholders →0
Companies
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MSEK brokered in Swedish sports
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Years in the industry
