A multi-rights strategy for maximum national reach
Building broad awareness — quickly and with precision
Eleda wanted to strengthen brand awareness across several regions, create engagement around its social responsibility work and use sport as a platform for both growth and internal engagement. The starting point was 15 percent national brand awareness.
A coordinated approach across several strategically selected rights
ISP developed a multi-rights strategy built around three clear focus areas: brand awareness, sustainability and business-driving impact. Through a carefully selected rights portfolio, supported by content, sponsorship reporting and communication, the partnership created both reach and relevance.
Significantly increased brand awareness
Brand awareness increased from 15 to 38 percent, and more than SEK 100 million in media value was generated. The sponsorship also contributed to concrete business opportunities and gave Eleda a stronger, more actionable approach to partnerships.
