Mobill
A partnership that strengthened both growth and awareness
PURPOSE
Growing in prioritized markets and building national awareness
Mobill wanted to grow in prioritized markets such as Stockholm and Gothenburg, while also building stronger national brand awareness.
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STRATEGY
A combination of strong exposure and rights-holder content
Through partnerships with Djurgården, IFK Göteborg and several national rights holders, strong exposure was combined with rights-holder content that gave the partnership greater relevance and life.
RESULTS
Clear impact in prioritized markets and strong user growth
The investment delivered clear results in the prioritized markets. In Stockholm, the number of transactions per week doubled within two years, while Gothenburg developed in the same direction, with a tripling during the period. The partnership has also been part of, and contributed to, Mobill reaching 200,000 new users in 2025 — an increase of 31.5 percent.
JOAKIM HELD, CEO MOBILL
