A high-engagement environment with low ad fatigue.
Why sports?
Sports is one of the most powerful media channels for brands looking to build relevance, trust, and impact. It's where companies and target audiences connect in an already engaging environment.
The right context
The power of sports lies not just in its reach, but in the relationship between the audience and the property. When interest is already established, communication becomes more relevant.
Passion drives impact
Sports bring people together through emotions, community, and sustained engagement. This makes it an environment where brands can achieve greater impact.
INSIGHTS
Over 80% of sports audiences trust brands that sponsor sports more. Being associated with a strong sports property strengthens trust.
Companies can achieve up to seven times higher reach on social media through a sports club than through their own channels.
Approximately 75% of the population is negative or very negative towards traditional advertising.