A brand journey focused on awareness, perception and long-term positioning
Strengthening awareness and building the right perception over time
Prioritet Finans wanted to strengthen both brand awareness and brand perception. The goal was to build a clearer position and create more positive associations through sport.
A full-service approach where partnerships were brought to life through content, visibility and PR
ISP took a full-service approach to Prioritet Finans’ presence in sport through rights strategy, content, PR, networking and sustainability. The work aimed both to create reach and to position Prioritet Finans as a societal actor helping to finance Swedish sport.
Increased awareness, stronger associations and major reach
Over a two-year period, awareness increased from 22 to 39 percent, while positive brand associations strengthened by 24 percent in an industry that is often negatively perceived. The investment also generated more than 500 million TV contacts, over 1,700 images in news articles and more than SEK 100 million in media value.
