“Sports make our brand more human and memorable”

What made you choose sports and ISP as part of your platform to reach out and build your brand?
– Sports naturally align with our values. It stands for community, engagement, and long-term commitment — precisely the principles our company is built upon. Through ISP, we've found a professional and credible partner who shares our view on sustainability, service, and collaboration. This initiative isn't just about visibility, but about being an active part of a context that contributes to public health and societal development, while strengthening our brand in an authentic and relevant way.

How has the collaboration with ISP helped you connect with people at the right moment, for example, through matches, events, and sampling?
– ISP creates structured and professional meeting places where we have the opportunity to meet people during moments characterized by engagement, emotion, and community. Through matches, events, and sampling, we reach our target audience in a positive context where receptiveness is high. This makes our presence feel relevant and value-creating, rather than intrusive. The collaboration gives us a closeness to people that is difficult to achieve through traditional channels.

In what way has sports contributed to making your brand more vibrant than traditional marketing?
– Sports provide our brand with a context where it becomes part of the experience, not just a message. When people encounter us in connection with sports — at arenas, in club activities, or at events — stronger and more emotional connections are formed. This makes the brand more human, credible, and memorable than traditional marketing, where communication is often more one-sided and distant.

If you compare with other marketing channels — what do ISP and sports platforms offer you that you can't get anywhere else?
– ISP and sports platforms give us access to genuine engagement and long-term relationships. Here, we meet people in contexts where our values are already present — community, health, and collaboration. This creates a unique combination of societal benefit and business value, where we can build trust over time, strengthen our brand, and simultaneously contribute to public health. This holistic approach is difficult to achieve through other marketing channels.

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