“Sport brings people together and creates engagement”

Why is sport an important platform for Brixly as a brand?
– Sport is an important platform for us as it brings people together, creates engagement, and builds community – both locally and regionally. For us, it's not just about visibility, but about contributing to activity, inclusion, and long-term societal benefit.

What made you choose to work closely with ISP and our Inhouse team?
– The collaboration with ISP works very well because you both drive our partnerships forward and at the same time act as an extension of our own team. The combination of strategic understanding and operational delivery allows us to maintain a good pace and a clear common thread in everything we do.

– It is absolutely crucial for us. We choose collaborations where we see that values around inclusion, engagement, and responsibility are shared. This makes the partnerships credible and relevant – and provides an opportunity to contribute to initiatives that create real societal benefit.

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Denise Reinler, Head of Communications at Brixly AB, explains how sport and the collaboration with ISP help Brixly build its brand through engagement, inclusion, and societal benefit.